Love at First Squish

Welcome to the Squishmallows Squad! Squishmallows plush are here to fill your hearts with happiness and squishy content! Since 2017, the unbelievably squeezable Squishmallows plush have grown into an international phenomenon. With more than 1000 Squishmallows plush characters to collect, fans can build a squad that reflects their interests, hobbies, sports, aspirations, emotions, or even their name! Every Squishmallows plush character has its own unique name and storyline! Discover every adorable ‘Mallow and personalize your Squishmallows Squad today! Ready. Set. Squish!


Meet the most popular Squishmallows

News & Updates

Learn more about Squishmallows

Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)

Squishmallows, a top-selling range of plush toys that found a global audience during the pandemic, is giving a super-soft hug


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The 12 Best Gifts for Kids of All Ages

From stocking stuffers and beyond, here are some of our favorite things bound to give your kiddo (yes, even that temperamental teen)

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