Hug Mees featured in NAPPA Awards Guide to Summer Fun 2019
Exciting News! The newest additions to the Squishmallows family, Hug Mees, are featured in the Imaginative Play section of NAPPA Awards...
05
Jul
15
May
Shellebrate “World Turtle Day” With Squishmallows
World Turtle Day is May 23 and Kellytoy is supporting the effort with its line of collectible Squishmallows plush!
“Kellytoy wants to s...
15
May
Hug Mees, a NAPPA Award Winner for 2019!
Exciting News! The newest additions to the Squishmallows family, Hug Mees, are a NAPPA Award winner for 2019! To learn more about Hug M...
17
Apr
Squishmallows featured in the Toy Insider’s “Tips for Tackling Testing & Student Stress”
Feeling stressed? Squishmallows have got your back! Squishmallows was featured in the Toy Insider’s “Tips for Tackling Testing &am...
10
Apr
Squishmallows featured in “The Toy Book’s Plush Issue”
Exciting News! Squishmallows is featured on the cover of The Toy Book’s Plush Issue! In this issue, we’ve unveiled the newest members t...
04
Mar
Squishmallows Debuts New Characters at the 2019 Toy Fair
Kellytoy expands its Squishmallows line this year with more than 50 new styles and multiple styles. New additions include a scented Squishmallows line and the Squishmallows Mystery Squad, which features minature Squishmallows in marshmallow-shaped blind canisters.
06
Jan
Squishmallows featured in “A Closer Look at Gen Z” – Gifts and Dec
“Appealing to Gen Z consumers via key retail partnerships is Kellytoy, makers of Squishmallows plush. This spring, the company will deb...
19
Nov
Squishmallows is a top of Trendy Mom’s Holiday Gift Guide!
The popular blog Trendy Mom Reviews listed Squishmallows as one of The Best Gifts for 2018! "These toys are fantastic for all kids, but...
16
Nov
“Squishmallows a great gift for anyone on your list this holiday season!” – Two Kids And A Coupon
The popular blog Two Kids And A Coupon" says Squishmallows is "a gift for anyone on our list this holiday!" Cute, cuddly and super soft...
14
Nov
Minnesota Kids Enjoy Squishmallows The Most!
Squishmallows was named on of "The Best New Toys" by Minnesota Parent Magazine! "Why we love it: Insanely soft, adorably designed and t...