News and Press

Kellytoy Debuts Flip-A-Mallows

The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read the latest from Gifts & Decorative Accessories.
“Fans and collectors of Kellytoy’s best-selling Squishmallows have yet another reason to flip out over them: the release of Flip-A-Mallows, the newest “reversible” additions to the Squishmallows family. Available in six styles with 12 characters total, they provide the same super soft, huggable comfort, fun and surprises that the brand is known for. Initially, Flip-A-Mallows will be sold individually at Five Below, Learning Express and The Paper Store, while other retailers are expected to add them in the coming weeks.”
Read the full review here: