Insider.com – How Squishmallows Went Viral in 2020
Palmer Haasch, a reporter at INSIDER.com said that with over 500 distinct Squishmallows, “If you look at — or e...
07
Jun
07
Jun
New York Times: Squishmallows are Taking Over
Taylor Lorenz, reporter at The New York Times addressed the collectability of Squishmallows saying, “These huggab...
19
Apr
Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to Market
LOS ANGELES — April 19, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership ...
08
Apr
Kellytoy’s Squishmallows Brand Gets Theme Song
As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush t...
06
Apr
Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows
The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles w...
03
Apr
Kellytoy Debuts Flip-A-Mallows
The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read the ...
02
Apr
Have Twice the Cuddly Fun with Squishmallows Flip-A-Mallows
If you’re familiar with Squishmallows, then you probably have one or two or, more likely, a few dozen in your hou...
01
Apr
Kellytoy Bolsters Its Range of Best-Selling Squishmallows with the Launch of the New Reversible Flip-A-Mallows
Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so ...
31
Mar
Kellytoy Launches Squishmallows Flip-A-Mallows Collection
Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to ret...
17
Feb
Kellytoy Announces 50 Million Squishmallows Sold
It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook:
It’s onl...