07 Jun News and Press Insider.com – How Squishmallows Went Viral in 2020 June 26, 2021 By hyped Palmer Haasch, a reporter at INSIDER.com said that with over 500 distinct Squishmallows, “If you look at — or e...Continue reading
07 Jun News and Press New York Times: Squishmallows are Taking Over June 7, 2021 By hyped Taylor Lorenz, reporter at The New York Times addressed the collectability of Squishmallows saying, “These huggab...Continue reading
19 Apr News and Press Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to Market November 4, 2021 By hyped LOS ANGELES — April 19, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership ...Continue reading
08 Apr News and Press Kellytoy’s Squishmallows Brand Gets Theme Song June 26, 2021 By hyped As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush t...Continue reading
06 Apr News and Press Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows June 26, 2021 By hyped The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles w...Continue reading
03 Apr News and Press Kellytoy Debuts Flip-A-Mallows June 26, 2021 By hyped The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read the ...Continue reading
02 Apr News and Press Have Twice the Cuddly Fun with Squishmallows Flip-A-Mallows June 26, 2021 By hyped If you’re familiar with Squishmallows, then you probably have one or two or, more likely, a few dozen in your hou...Continue reading
01 Apr News and Press Kellytoy Bolsters Its Range of Best-Selling Squishmallows with the Launch of the New Reversible Flip-A-Mallows June 26, 2021 By hyped Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so ...Continue reading
31 Mar News and Press Kellytoy Launches Squishmallows Flip-A-Mallows Collection June 26, 2021 By hyped Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to ret...Continue reading
17 Feb News and Press Kellytoy Announces 50 Million Squishmallows Sold February 17, 2020 By hyped It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook: It’s onl...Continue reading