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Home » Archive by Category "News and Press"
07 Jun
News and Press

Insider.com – How Squishmallows Went Viral in 2020

  • June 26, 2021
  • By author-avatar hyped
Palmer Haasch, a reporter at INSIDER.com said that with over 500 distinct Squishmallows, “If you look at — or e...

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07 Jun
News and Press

New York Times: Squishmallows are Taking Over

  • June 7, 2021
  • By author-avatar hyped
Taylor Lorenz, reporter at The New York Times addressed the collectability of Squishmallows saying, “These huggab...

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19 Apr
News and Press

Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to Market

  • November 4, 2021
  • By author-avatar hyped
LOS ANGELES — April 19, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership ...

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08 Apr
News and Press

Kellytoy’s Squishmallows Brand Gets Theme Song

  • June 26, 2021
  • By author-avatar hyped
As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush t...

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06 Apr
News and Press

Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows

  • June 26, 2021
  • By author-avatar hyped
The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles w...

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03 Apr
News and Press

Kellytoy Debuts Flip-A-Mallows

  • June 26, 2021
  • By author-avatar hyped
The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read the ...

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02 Apr
News and Press

Have Twice the Cuddly Fun with Squishmallows Flip-A-Mallows

  • June 26, 2021
  • By author-avatar hyped
If you’re familiar with Squishmallows, then you probably have one or two or, more likely, a few dozen in your hou...

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01 Apr
News and Press

Kellytoy Bolsters Its Range of Best-Selling Squishmallows with the Launch of the New Reversible Flip-A-Mallows

  • June 26, 2021
  • By author-avatar hyped
Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so ...

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31 Mar
News and Press

Kellytoy Launches Squishmallows Flip-A-Mallows Collection

  • June 26, 2021
  • By author-avatar hyped
Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to ret...

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17 Feb
News and Press

Kellytoy Announces 50 Million Squishmallows Sold

  • February 17, 2020
  • By author-avatar hyped
It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook:   It’s onl...

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