The 21 Best TikTok Toys for 2022
That list for Santa will have a lot of these trending toys. Angel Madison December 1, 2022 Once you start
Squishmallows Again Named Toy of the Year
The popular plush line also took home “Plush of the Year” and “License of the Year” at The Toy Foundation’s
Pokémon Squishmallows Have Arrived
The Squishmallow versions of Pikachu and Gengar are ready to snuggle right up into your home. Ana Diaz November 22, 2022 The
34 Holiday Toys You’ll Want to Grab
Emma Stessman and Shannon Garlin October 26, 2022 With so many early Black Friday sales happening, you might feel like the holiday
Amazon’s Guide to the Best Toys and Games of 2022
Lauren Gruber It’s time to start on your holiday shopping lists. When shopping for kids, it feels like a hot new
Jessica Simpson’s 10-Year-Old Daughter is Showing Up Professional Photographers
Thea Glassman September 9, 2022 Maxwell Simpson, Jessica’s 10-year-old daughter, has a secret talent — and it involves taking A+
Shop Walmart’s 2022 Top Toy List, including gifts under $25
Claire Peltier September 1, 2022 Remember last year when you ran out of time to shop for holiday presents? Not
Get Ready to Freak Out Over the New Pokémon Squishmallows Revealed at SDCC
JACKIE CUCCO July 21, 2022 “Choose it or lose it” is one phrase that applies to both Pokémon and Squishmallows fans alike, always on
Diving Headfirst Into Squishmallows at VidCon
By Alejandra Gularte THE CLAW JUNE 29, 2022 After taking over TikTok, Squishmallows have conquered a new horizon: VidCon. The Kellytoy brand, which has
Squishful thinking at Jazwares
Published on: 17th January 2022 Jazwares senior vice president, Europe, Jonny Taylor & MD of UK & Nordics, Holly Oldham
Farshore Teams Up With Jazwares and Kellytoy for Squishmallows Collector’s Guide
The guide will serve as a fan resource for the global collectible phenomenon, Squishmallows. Farshore has acquired publishing rights to
Everyone Has A Squishmallow That Matches Their Personality — Here’s Yours
Do you think your personality matches a rare one? Take Quiz here!
Kim Kardashian adds ‘five new babies’ to her family as she shows off daughter North’s massive Squishmallows collection The Keeping Up
KHLOE KARDASHIANHappy 4th Birthday, True …HOPE YOUR BIG BASH IS CAT-TASTIC!!!
Khloe Kardashian pulled out all the stops for her daughter’s 4th birthday — and the theme this year is quite clear
The Power of Squishmallows: What’s So Special? | Toys
Overview First hitting the market in 2017 and gaining notable popularity in 2020, Squishmallows have been a steady trend for two years. Though
Jessica Simpson’s Daughter Maxwell Celebrates 10th Birthday with BFF North West
Time to party! Jessica Simpson‘s daughter, Maxwell Drew, celebrated her 10th birthday with her BFF, Kim Kardashian‘s daughter North. In a series of
‘Squishmallows on Roblox’ reaches #1 toy game status
Jazwares has announced that its recently launched Squishmallows on Roblox game has successfully become the #1 toy game by concurrent players on
JAZWARES DEBUTS NEW SQUISHMALLOWS LICENSEES AT LICENSING EXPO
Posted by Maddie Michalik | May 24, 2022 | Games, Industry Events, Licensing Deals, Licensing Expo, New Products, News, Trade Shows/Events Squishmallows-themed puzzle (left) and Monopoly (right) from The Op/USAopoly |
JAZWARES BRINGS BREAKOUT PLUSH SENSATION SQUISHMALLOWS INTO THE ROBLOX METAVERSE
Leading Roblox Game Developers Kyle Hulse and Samuel Jordan to Head Jazwares Games Studio Creative Development SUNRISE, FL — DECEMBER
Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)
Squishmallows, a top-selling range of plush toys that found a global audience during the pandemic, is giving a super-soft hug
THE POP INSIDER’S 2021 HOLIDAY GIFT GUIDE
DECK THE HALLS WITH BOUGHS OF FANDOM This year, the Pop Insider is bringing you its biggest holiday gift guide EVER, full
The 12 Best Gifts for Kids of All Ages
From stocking stuffers and beyond, here are some of our favorite things bound to give your kiddo (yes, even that temperamental teen)
WHAT THE HECK ARE SQUISHMALLOWS—AND WHY IS EVERYONE BUYING THEM?
“Have you ever seen a panda pegathorn do muay thai?” I certainly haven’t. But so reads the quirky intro on
Insider.com – How Squishmallows Went Viral in 2020
Palmer Haasch, a reporter at INSIDER.com said that with over 500 distinct Squishmallows, “If you look at — or even
New York Times: Squishmallows are Taking Over
Taylor Lorenz, reporter at The New York Times addressed the collectability of Squishmallows saying, “These huggable collectible plush toys have cultivated a
Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to Market
LOS ANGELES — April 19, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership with Sanrio®, the
Kellytoy’s Squishmallows Brand Gets Theme Song
As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush
Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows
The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles with 12 characters total.
Kellytoy Debuts Flip-A-Mallows
The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read
Have Twice the Cuddly Fun with Squishmallows Flip-A-Mallows
If you’re familiar with Squishmallows, then you probably have one or two or, more likely, a few dozen in your
Kellytoy Bolsters Its Range of Best-Selling Squishmallows with the Launch of the New Reversible Flip-A-Mallows
Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made
Kellytoy Launches Squishmallows Flip-A-Mallows Collection
Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail. Read the
Kellytoy Announces 50 Million Squishmallows Sold
It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook: It’s
The Perfect Gift of Love
For Valentine’s Day, Squishmallows are a great addition, or alternative, to chocolate and flowers. Read the latest from Mom Does
E! News: Valentine’s Day Gifts for the Kid at Heart
Forget the candy and flowers! Squishmallows are one of the top Valentine’s Day gifts on the market and Tiffany from
E! News Holiday Gift Guide
Celebrities Neil Patrick Harris and David Burtka visited Walgreens to choose their must-have holiday gifts for E! News’ 2019 holiday
Holiday Squishmallows Review
Laurie Leahey is an amazing toy reviewer from Toys, Tots, Pets and More (TTPM) Magazine and she recently cuddled with some of
Holiday Gifts for Kids
That’s Francis the Lion featured at top of the Pittsburgh Post-Gazette’s holiday gift guide this year and Squishmallows are the first gift
100 Hottest Holiday Toys
Squishmallows were featured in San Diego Family Magazine’s Holiday Toy Review as one of the “100 Hottest Holiday Toys” for 2019. “Super soft
Celebrity Gift Picks
OK! Magazine’s 2019 holiday gift guide features top celebrity gifts including the Squishmallows! Find the December 9 issue of OK!
#ShareMySquad Goes Viral
Take a look at this Squishmallows #sharemysquad photo submitted to us by Polly Thum! Your collection photo could go viral
SQUISHMALLOWS ARE READY FOR HALLOWEEN
Exciting News! The Toybook has announced the newest additions to the Squishmallows family, coming soon! To learn more click here.
Squishmallows Wins Parent and Teacher Choice Award
Exciting News! Squishmallows won the Parent and Teacher Choice Awards for 2019! “What is so awesome for kids (or adults
Hug Mees featured in NAPPA Awards Guide to Summer Fun 2019
Exciting News! The newest additions to the Squishmallows family, Hug Mees, are featured in the Imaginative Play section of NAPPA
Shellebrate “World Turtle Day” With Squishmallows
World Turtle Day is May 23 and Kellytoy is supporting the effort with its line of collectible Squishmallows plush! “Kellytoy
Hug Mees, a NAPPA Award Winner for 2019!
Exciting News! The newest additions to the Squishmallows family, Hug Mees, are a NAPPA Award winner for 2019! To learn
Squishmallows featured in the Toy Insider’s “Tips for Tackling Testing & Student Stress”
Feeling stressed? Squishmallows have got your back! Squishmallows was featured in the Toy Insider’s “Tips for Tackling Testing & Student Stress”!
Squishmallows featured in “The Toy Book’s Plush Issue”
Exciting News! Squishmallows is featured on the cover of The Toy Book’s Plush Issue! In this issue, we’ve unveiled the
Squishmallows Debuts New Characters at the 2019 Toy Fair
Kellytoy expands its Squishmallows line this year with more than 50 new styles and multiple styles. New additions include a scented Squishmallows line and the Squishmallows Mystery Squad, which features minature Squishmallows in marshmallow-shaped blind canisters.
Squishmallows featured in “A Closer Look at Gen Z” – Gifts and Dec
“Appealing to Gen Z consumers via key retail partnerships is Kellytoy, makers of Squishmallows plush. This spring, the company will
Squishmallows is a top of Trendy Mom’s Holiday Gift Guide!
The popular blog Trendy Mom Reviews listed Squishmallows as one of The Best Gifts for 2018! “These toys are fantastic
“Squishmallows a great gift for anyone on your list this holiday season!” – Two Kids And A Coupon
The popular blog Two Kids And A Coupon” says Squishmallows is “a gift for anyone on our list this holiday!”
Minnesota Kids Enjoy Squishmallows The Most!
Squishmallows was named on of “The Best New Toys” by Minnesota Parent Magazine! “Why we love it: Insanely soft, adorably
Texas Lifestyle Names Squishmallows A Holiday Favorite!
Squishmallows was named a Great Holiday Gifts For Littles by Texas Lifestyle Magazine! “Squishmallows: The softest plush toy you’ve ever
All I Want…is Squishmallows!
Hans is on the list! Romper’s All I Want list to be exact. Listed among 101 of the hottest and most
Wearing Squishmallows On Your Sleeve
It’s official – we received a new form of #shareyoursquad that we never could of have expected! We’d like to
This Just In: Squishmallows at Justice!
Raise your hand if you’re excited for new Squishmallows! We’re so happy to announce that Squishmallows has designed a custom
Love the Squishmallows as much as we do? Then you'll love all our videos! Click here to watch the Squishmallows
City Parents Gives Squishmallows The Thumbs Up!
We all know that people of all ages love Squishmallows…even pets! But it looks like we’ve gotten two thumbs up
A Parade Fave!
You like us, you really really like us! And it looks like Parade likes us too because we’ve made the
Want to Win? Squishmallows Featured in BR Parents Giveaway!
It’s your chance! Register with BR Parents for the chance to win a free baby Squishmallow! Must register by June 15, 2018.
Oh Baby! Squishmallows Baby Line Brings Home a Win
Can we have a drumroll, please? We’re so proud and honored to announce that Squishmallows’ baby line has won a NAPPA
Time Out! Stackable Squishmallows are a Summer Fan Favorite!
We’re calling for an official Time Out…Time Out New York Kids that is. We’re excited to announce that the Squishmallows
Kids Love ‘Em & Parents Approve
We’re excited and honored to announce that Squishmallows recently received another award – the National Parenting Center’s Seal of Approval!
Hooray for the Hottest Toys of 2018!
If you’ve seen our Instagram lately, you know that Squishmallows recently attended the 2018 Toy Fair in New York where
Keeping It Cozy
It’s getting a bit chilly inside, but that doesn’t mean we can’t warm things up a bit! The votes are
Squishmallows Spread Cheer & Comfort
It’s the most wonderful time of the year! And what better way to celebrate than by spreading love, comfort and
The Washington Post Names Squishmallows a Top Holiday Toy
We’ve honored and proud to announce that Squishmallows was listed as a top holiday toy for 2017 by The Washington
The Top of the Squish List
We’ve done it again! Look out for Squishmallows in the October 2017 issue of LA Parent on page 8. We’re
Part of the Cool Crew
Squishmallows has made another list – the Cool Stuff list from City Parents Magazine in Canada. See our spread above!
We’d like to give a big drumroll and thank you to Pierce’s World for giving us a big thumbs up
Here For the Holidays
We know that the holidays are just around the corner, and according to The Toy Insider, Squishmallows are a perfect
We’d like to give a big shout out to Evies Toy House for sharing your collection of Squishmallows with us.
Hanging With the Big Kids
Squishmallows just got upgraded to the big kids table, because we’ve made the top trending toys list this week, put
Feeling lucky? Watch our latest review from Lucky Penny and you too could win a Squishmallow!
You Have to Feel This Plush!
A special Squishmallows review from Youtube power team Mike and Holly of HeyThatsMike!
It’s on the Books!
We’re so excited to share our one of our first Squishmallows product unveilings through Toybook.
Squishmallows Are on the Faves List
Loved by kids, parents, grandparents and even dogs alike? It looks like every member of the family can get in on the cuteness with Squishmallows. In a recent article published by Lindsay Frank of See Mom Click, she explains how versatile these cute, cuddly creatures truly are.
Squishmallows Wins a NAPPA Award!
We’ve won our first award – the NAPPA Award! For over 26 years, the National Parenting Product Awards has been ensuring that parents purchase the highest quality products that help them connect and enjoy time with their families.
OK! It’s official!
Squishmallows is officially a 2017 essential. As listed in OK!, Squishmallows are absolutely necessary to living like a celebrity. Cuddly