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The 21 Best TikTok Toys for 2022

That list for Santa will have a lot of these trending toys. Angel Madison December 1, 2022 Once you start

Squishmallows Again Named Toy of the Year

The popular plush line also took home “Plush of the Year” and “License of the Year” at The Toy Foundation’s

Pokémon Squishmallows Have Arrived

The Squishmallow versions of Pikachu and Gengar are ready to snuggle right up into your home. Ana Diaz November 22, 2022 The

34 Holiday Toys You’ll Want to Grab

Emma Stessman and Shannon Garlin October 26, 2022 With so many early Black Friday sales happening, you might feel like the holiday

Amazon’s Guide to the Best Toys and Games of 2022

Lauren Gruber It’s time to start on your holiday shopping lists. When shopping for kids, it feels like a hot new

Jessica Simpson’s 10-Year-Old Daughter is Showing Up Professional Photographers

Thea Glassman September 9, 2022 Maxwell Simpson, Jessica’s 10-year-old daughter, has a secret talent — and it involves taking A+

Shop Walmart’s 2022 Top Toy List, including gifts under $25

Claire Peltier September 1, 2022 Remember last year when you ran out of time to shop for holiday presents? Not

Get Ready to Freak Out Over the New Pokémon Squishmallows Revealed at SDCC

JACKIE CUCCO July 21, 2022 “Choose it or lose it” is one phrase that applies to both Pokémon and Squishmallows fans alike, always on

Diving Headfirst Into Squishmallows at VidCon

By Alejandra Gularte THE CLAW JUNE 29, 2022 After taking over TikTok, Squishmallows have conquered a new horizon: VidCon. The Kellytoy brand, which has

Squishful thinking at Jazwares

Published on: 17th January 2022 Jazwares senior vice president, Europe, Jonny Taylor & MD of UK & Nordics, Holly Oldham

Farshore Teams Up With Jazwares and Kellytoy for Squishmallows Collector’s Guide

The guide will serve as a fan resource for the global collectible phenomenon, Squishmallows. Farshore has acquired publishing rights to

Everyone Has A Squishmallow That Matches Their Personality — Here’s Yours

Do you think your personality matches a rare one? Take Quiz here!


Kim Kardashian adds ‘five new babies’ to her family as she shows off daughter North’s massive Squishmallows collection The Keeping Up


Khloe Kardashian pulled out all the stops for her daughter’s 4th birthday — and the theme this year is quite clear

The Power of Squishmallows: What’s So Special? | Toys

Overview First hitting the market in 2017 and gaining notable popularity in 2020, Squishmallows have been a steady trend for two years. Though

Jessica Simpson’s Daughter Maxwell Celebrates 10th Birthday with BFF North West

Time to party! Jessica Simpson‘s daughter, Maxwell Drew, celebrated her 10th birthday with her BFF, Kim Kardashian‘s daughter North. In a series of

‘Squishmallows on Roblox’ reaches #1 toy game status

Jazwares has announced that its recently launched Squishmallows on Roblox game has successfully become the #1 toy game by concurrent players on


Posted by Maddie Michalik | May 24, 2022 | Games, Industry Events, Licensing Deals, Licensing Expo, New Products, News, Trade Shows/Events Squishmallows-themed puzzle (left) and Monopoly (right) from The Op/USAopoly |


Leading Roblox Game Developers Kyle Hulse and Samuel Jordan to Head Jazwares Games Studio Creative Development SUNRISE, FL — DECEMBER

Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)

Squishmallows, a top-selling range of plush toys that found a global audience during the pandemic, is giving a super-soft hug


DECK THE HALLS WITH BOUGHS OF FANDOM This year, the Pop Insider is bringing you its biggest holiday gift guide EVER, full

The 12 Best Gifts for Kids of All Ages

From stocking stuffers and beyond, here are some of our favorite things bound to give your kiddo (yes, even that temperamental teen)


“Have you ever seen a panda pegathorn do muay thai?” I certainly haven’t. But so reads the quirky intro on – How Squishmallows Went Viral in 2020

Palmer Haasch, a reporter at said that with over 500 distinct Squishmallows, “If you look at — or even

New York Times: Squishmallows are Taking Over

Taylor Lorenz, reporter at The New York Times addressed the collectability of Squishmallows saying, “These huggable collectible plush toys have cultivated a

Kellytoy Partners with Sanrio® to Bring Hello Kitty and Friends Squishmallows to Market

LOS ANGELES — April 19, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced that in partnership with Sanrio®, the

Kellytoy’s Squishmallows Brand Gets Theme Song

As reported in Toy Book Magazine, Kellytoy announced the release of a new song and ringtone for its best-selling Squishmallows® plush

Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows

The latest addition to the Squishmallows line is the reversible Flip-A-Mallows plushes, available in six styles with 12 characters total.

Kellytoy Debuts Flip-A-Mallows

The all new collectible plush line boasts reversible functionality, giving collectors of all ages another reason to flip out. Read

Have Twice the Cuddly Fun with Squishmallows Flip-A-Mallows

If you’re familiar with Squishmallows, then you probably have one or two or, more likely, a few dozen in your

Kellytoy Bolsters Its Range of Best-Selling Squishmallows with the Launch of the New Reversible Flip-A-Mallows

Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made

Kellytoy Launches Squishmallows Flip-A-Mallows Collection

Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail. Read the

Kellytoy Announces 50 Million Squishmallows Sold

It’s a huge milestone for the best-selling Squishmallows collectible plush toy and pillow line. Read more from Toybook:   It’s

The Perfect Gift of Love

For Valentine’s Day, Squishmallows are a great addition, or alternative, to chocolate and flowers. Read the latest from Mom Does

E! News: Valentine’s Day Gifts for the Kid at Heart

Forget the candy and flowers! Squishmallows are one of the top Valentine’s Day gifts on the market and Tiffany from

E! News Holiday Gift Guide

Celebrities Neil Patrick Harris and David Burtka visited Walgreens to choose their must-have holiday gifts for E! News’ 2019 holiday

Holiday Squishmallows Review

Laurie Leahey is an amazing toy reviewer from Toys, Tots, Pets and More (TTPM) Magazine and she recently cuddled with some of

Holiday Gifts for Kids

That’s Francis the Lion featured at top of the Pittsburgh Post-Gazette’s holiday gift guide this year and Squishmallows are the first gift

100 Hottest Holiday Toys

Squishmallows were featured in San Diego Family Magazine’s Holiday Toy Review as one of the “100 Hottest Holiday Toys” for 2019. “Super soft

Celebrity Gift Picks

OK! Magazine’s 2019 holiday gift guide features top celebrity gifts including the Squishmallows! Find the December 9 issue of OK!

#ShareMySquad Goes Viral

Take a look at this Squishmallows #sharemysquad photo submitted to us by Polly Thum! Your collection photo could go viral


Exciting News! The Toybook has announced the newest additions to the Squishmallows family, coming soon! To learn more click here.

Squishmallows Wins Parent and Teacher Choice Award

Exciting News! Squishmallows won the Parent and Teacher Choice Awards for 2019! “What is so awesome for kids (or adults

Hug Mees featured in NAPPA Awards Guide to Summer Fun 2019

Exciting News! The newest additions to the Squishmallows family, Hug Mees, are featured in the Imaginative Play section of NAPPA

Shellebrate “World Turtle Day” With Squishmallows

World Turtle Day is May 23 and Kellytoy is supporting the effort with its line of collectible Squishmallows plush! “Kellytoy

Hug Mees, a NAPPA Award Winner for 2019!

Exciting News! The newest additions to the Squishmallows family, Hug Mees, are a NAPPA Award winner for 2019! To learn

Squishmallows featured in the Toy Insider’s “Tips for Tackling Testing & Student Stress”

Feeling stressed? Squishmallows have got your back! Squishmallows was featured in the Toy Insider’s “Tips for Tackling Testing & Student Stress”!

Squishmallows featured in “The Toy Book’s Plush Issue”

Exciting News! Squishmallows is featured on the cover of The Toy Book’s Plush Issue! In this issue, we’ve unveiled the

Squishmallows Debuts New Characters at the 2019 Toy Fair

Kellytoy expands its Squishmallows line this year with more than 50 new styles and multiple styles. New additions include a scented Squishmallows line and the Squishmallows Mystery Squad, which features minature Squishmallows in marshmallow-shaped blind canisters.

Squishmallows featured in “A Closer Look at Gen Z” – Gifts and Dec

“Appealing to Gen Z consumers via key retail partnerships is Kellytoy, makers of Squishmallows plush. This spring, the company will

Squishmallows is a top of Trendy Mom’s Holiday Gift Guide!

The popular blog Trendy Mom Reviews listed Squishmallows as one of The Best Gifts for 2018! “These toys are fantastic

“Squishmallows a great gift for anyone on your list this holiday season!” – Two Kids And A Coupon

The popular blog Two Kids And A Coupon” says Squishmallows is “a gift for anyone on our list this holiday!”

Minnesota Kids Enjoy Squishmallows The Most!

Squishmallows was named on of “The Best New Toys” by Minnesota Parent Magazine! “Why we love it: Insanely soft, adorably

Texas Lifestyle Names Squishmallows A Holiday Favorite!

Squishmallows was named a Great Holiday Gifts For Littles by Texas Lifestyle Magazine! “Squishmallows: The softest plush toy you’ve ever

All I Want…is Squishmallows!

Hans is on the list! Romper’s All I Want list to be exact. Listed among 101 of the hottest and most

Wearing Squishmallows On Your Sleeve

It’s official – we received a new form of #shareyoursquad that we never could of have expected! We’d like to

This Just In: Squishmallows at Justice!

Raise your hand if you’re excited for new Squishmallows! We’re so happy to announce that Squishmallows has designed a custom

Squishmallows Videos!

Love the Squishmallows as much as we do? Then you'll love all our videos! Click here to watch the Squishmallows

City Parents Gives Squishmallows The Thumbs Up!

We all know that people of all ages love Squishmallows…even pets! But it looks like we’ve gotten two thumbs up

A Parade Fave!

You like us, you really really like us! And it looks like Parade likes us too because we’ve made the

Want to Win? Squishmallows Featured in BR Parents Giveaway!

It’s your chance! Register with BR Parents for the chance to win a free baby Squishmallow! Must register by June 15, 2018.

Oh Baby! Squishmallows Baby Line Brings Home a Win

Can we have a drumroll, please? We’re so proud and honored to announce that Squishmallows’ baby line has won a NAPPA

Time Out! Stackable Squishmallows are a Summer Fan Favorite!

We’re calling for an official Time Out…Time Out New York Kids that is. We’re excited to announce that the Squishmallows

Kids Love ‘Em & Parents Approve

We’re excited and honored to announce that Squishmallows recently received another award – the National Parenting Center’s Seal of Approval!

Hooray for the Hottest Toys of 2018!

If you’ve seen our Instagram lately, you know that Squishmallows recently attended the 2018 Toy Fair in New York where

Keeping It Cozy

It’s getting a bit chilly inside, but that doesn’t mean we can’t warm things up a bit! The votes are

Squishmallows Spread Cheer & Comfort

It’s the most wonderful time of the year! And what better way to celebrate than by spreading love, comfort and

The Washington Post Names Squishmallows a Top Holiday Toy

We’ve honored and proud to announce that Squishmallows was listed as a top holiday toy for 2017 by The Washington

The Top of the Squish List

We’ve done it again! Look out for Squishmallows in the October 2017 issue of LA Parent on page 8. We’re

Part of the Cool Crew

Squishmallows has made another list – the Cool Stuff list from City Parents Magazine in Canada. See our spread above!

Hi-Yaah! Squishmallows!

We’d like to give a big drumroll and thank you to Pierce’s World for giving us a big thumbs up

Here For the Holidays

We know that the holidays are just around the corner, and according to The Toy Insider, Squishmallows are a perfect

Say Awwww!

We’d like to give a big shout out to Evies Toy House for sharing your collection of Squishmallows with us.

Hanging With the Big Kids

Squishmallows just got upgraded to the big kids table, because we’ve made the top trending toys list this week, put

Squish In!

Feeling lucky? Watch our latest review from Lucky Penny and you too could win a Squishmallow!

You Have to Feel This Plush!

A special Squishmallows review from Youtube power team Mike and Holly of HeyThatsMike!

It’s on the Books!

We’re so excited to share our one of our first Squishmallows product unveilings through Toybook.

Squishmallows Are on the Faves List

Loved by kids, parents, grandparents and even dogs alike? It looks like every member of the family can get in on the cuteness with Squishmallows. In a recent article published by Lindsay Frank of See Mom Click, she explains how versatile these cute, cuddly creatures truly are.

Squishmallows Wins a NAPPA Award!

We’ve won our first award – the NAPPA Award! For over 26 years, the National Parenting Product Awards has been ensuring that parents purchase the highest quality products that help them connect and enjoy time with their families.

OK! It’s official!

Squishmallows is officially a 2017 essential. As listed in OK!, Squishmallows are absolutely necessary to living like a celebrity. Cuddly