News & Press

Squishmallows Debuts New Characters at the 2019 Toy Fair

Kellytoy expands its Squishmallows line this year with more than 50 new styles and multiple styles. New additions include a scented Squishmallows line and the Squishmallows Mystery Squad, which features minature Squishmallows in marshmallow-shaped blind canisters.

read more

Minnesota Kids Enjoy Squishmallows The Most!

Squishmallows was named on of "The Best New Toys" by Minnesota Parent Magazine! "Why we love it: Insanely soft, adorably designed and truly marshmallow-like in their squishiness, these super-snuggly stuffies proved irresistible to our testers. (Watch out,...

read more

All I Want…is Squishmallows!

Hans is on the list! Romper's All I Want list to be exact. Listed among 101 of the hottest and most creative toys out there, Hans was selected as a 2018 holiday gift list item for kids ages 2-3, although we all know that Hans, or any Squishmallow, would...

read more

Wearing Squishmallows On Your Sleeve

It's official - we received a new form of #shareyoursquad that we never could of have expected! We'd like to give a big Squishmallows shout out to @adultwitch and artist @amyporterart for sharing this first ever Squishmallows tattoo with us. We're...

read more

This Just In: Squishmallows at Justice!

Raise your hand if you're excited for new Squishmallows! We're so happy to announce that Squishmallows has designed a custom line of  exclusive new characters for Justice. These new buddies will make their official debut at the end of October, and will be...

read more

Squishmallows Videos!

Love the Squishmallows as much as we do? Then you'll love all our videos! Click here to watch the Squishmallows video playlist, or click below to watch one of your favorites!...

read more

City Parents Gives Squishmallows The Thumbs Up!

We all know that people of all ages love Squishmallows...even pets! But it looks like we've gotten two thumbs up from City Parent, as we made their list of "Cool Stuff" for kids. Here's what they had to say about the Squishmallows baby line. "Everyone’s...

read more

A Parade Fave!

You like us, you really really like us! And it looks like Parade likes us too because we've made the list of their top 25 toys for the year. We're honored to hold place amongst large toy brands like Hasbro, Lego and Mattel. Want to see the full list? Click...

read more

Oh Baby! Squishmallows Baby Line Brings Home a Win

Can we have a drumroll, please? We're so proud and honored to announce that Squishmallows' baby line has won a NAPPA 2018 Award. For over 28 years, the National Parenting Product Awards (NAPPA) has ensured that parents purchase the best quality products for their...

read more

11 + 8 =

Have a press inquiry?

Please submit your question or comment below and a member of our PR team will get back to you shortly.